Friday, 27 January 2012

4. Who would be the audience for your media product?

4. Who would be the audience for your media product?

There has been a recent run of UK based sci-fi and fantasy programme that are aimed at young people.

Above are Being Human - TV series on BBC3 about a vampire, werewolf and ghost living together, Attack the Block which is about aliens attacking a London estate, Tormented - a horror film set in a UK school and Misfits, which is about young offenders getting superpowers.

Each of these products have been successful and each show classic fantasy stuff - aliens, ghosts, vampires, superpowers - but located in a modern contempoary setting. Also in the case of Attack the Block, Tormented and Misfits, in an urban location focusing on UK Youth. This shows there is an appetite for horror and sci-fi but stuff the plays around with the conventional settings (US or traditional Gothic settings) and deals with it in a new way. This is the audience I hoped to target.

As the film deals with witchcraft by girls, it might appeal to a female audience looking for a different portrayal of heroines. This audience may be into female led supernatural films and books such as Twilight, Buffy the Vampire Slayer and Charmed - that are not all about horror, gore and action but about the supernatural and relationships - which is what Night of the Eagle is all about.

The story of the film also is a bit like the film The Craft.

The Craft played on the conventions of High School dramas such as Mean Girls but added the element of witchcraft to make it different.

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