Tuesday, 13 December 2011

The Brief - Back from the Dead

Back From the Dead, an independent film Production Company based in Cambridge, have bought the rights to 10 classic British horror movies from the ‘60s and ‘70s. They now plan to produce their own modern remakes hoping to capitalize on the current youth market for horror-comedies. You are members of a local Design Studio that have been tasked with creating original title sequences for the 10 forthcoming remakes: Circus of Horrors (1960) Night of the Eagle, (1962) Dr Terrors House of Horrors (1965), The Plague of Zombies (1966), The Reptile (1966), The Sorcerers (1967), Torture Garden (1967),  I, Monster (1971), The Abominable Doctor Phibes, (1971) The Beast Must Die (1972)

Back From the Dead want their comedies to be witty, contemporary “reimaginings” with a sparky feel that will appeal to young and knowing fans of the genre. They are not to be spoofs or parodies of the originals and the title sequence must reflect this. Working in pairs you will research the origins of British horror and report back on the history of your chosen film and its original critical and commercial reception.

You will then formulate a synopsis for your own “re-imagined” version, updating the original in terms of Settings, Characters, Iconography, Narrative and Themes. You will create character profiles and potential cast Wish Lists as well as carrying out research into the Genre Conventions of classic horror films, their remakes and contemporary trends and developments in the art of title sequence design. As part of the Pre-Visualisation process for Back From the Dead’s new project you will create mood-boards for both the original film and your proposed remake using only Creative Commons images as well as your own “minimalist” Film Posters, Photo-Storyboards and key-frame Contact Sheets. You will carry out Market Research analyzing your target audience as well producing Case Studies looking at the work of Film Title Designers you admire.

Whilst you will work through the design brief process in pairs you will present your findings and pitch your ideas back to the whole group for feedback during regular Studio Meetings, and your work will demonstrate awareness of Health & Safety issues, Professional working practices, legal & ethical constraints and Intellectual Property and Copyright considerations.

In addition to producing the titles, which must be a self-contained sequence, you will also have to remake the opening scene of the movie, for which you should draw upon the original and decide how to re-work it. This will be submitted to support the title sequence and the combined duration of the total work should be no more than 2 minutes in length.

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